
Created by bowlers, for bowlers.
The mission of the Dakota Senior Tour is to reignite the competitive fire in senior bowlers by bringing them back to real, meaningful competition. Founded by Jay Fettig and Jeff Holzworth, the tour was created to offer something lasting—a true senior tour built to stand the test of time. With affordable entry fees, strong prize funds, and a clear competitive structure, we aim to remove barriers and put the focus back where it belongs: competition, pride, and performance. The Dakota Senior Tour also provides opportunities for senior bowlers to showcase their talent on television, proving that high-level competition doesn’t fade with age. Above all, this tour exists to honor the passion senior bowlers still carry and to give them a stage worthy of that passion for years to come.

BEK Sports is the broadcast backbone of our tour, bringing the Dakota Senior Tour to television with professional, high-quality coverage. Their commitment allows our bowlers to compete on a real stage, showcasing senior bowling the way it deserves to be seen. Through BEK Sports, our events reach far beyond the lanes, proving that senior competition is exciting, relevant, and worth watching.

Farmers Union Insurance has been our main naming rights sponsor for over three years and has been an unwavering supporter of both our tour and the sport of bowling. Their long-term commitment reflects a genuine belief in community, competition, and giving bowlers opportunities to thrive. This partnership is built on trust, shared values, and a mutual dedication to growing the game the right way.

Our newest premier sponsor, Prairie Knights Casino & Lodge, adds an exciting new dimension to the Dakota Senior Tour experience. They will host our end-of-year banquet and awards ceremony, creating a true celebration where bowlers can relax, connect, have fun, and spend time with a featured professional bowler in a memorable setting.
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